• Google Business Profile (formerly known as Google My Business) is a helpful tool for businesses online.
• It helps Businesses to show up on Google Search and Google Maps, even if they don’t have a physical store. With it, they can be found easily, manage their info, and earn trust through customer reviews.
• Adding real pictures and good keywords makes a big difference.
• Verifying address is important for shops with a physical location so they show up accurately on Google Maps. Information like opening and closing hours helps the customers to understand what is the best time to visit your store or shop.
• Different kinds of businesses get special features, like ratings for hotels or menus for restaurants.

Why Do we Need Google Business Profile?

Boosts Visibility

Google Business Profile boosts visibility by ensuring businesses appear on Google Search and Google Maps, even without a physical address, business can be discovered online. Through relevance, distance, and prominence, the profile increases the likelihood of finding your Google Business profile in searches.

For example, when someone searches for something based on their location, like “Restaurants near me,” Google uses information from Google Business Profiles to decide which businesses are the best fit. This includes things like location, phone numbers, and descriptions. The businesses that are the best match show up at the top of the search results page.

Trust Building

Google Business Profile helps build trust by allowing businesses to collect and display customer reviews, ranging from 1 star to 5 star but don’t worry if you don’t always has 5 star reviews because both negative and positive feedback suggest that the business is authentic.

Encouraging customers to leave reviews and responding to them shows that the business values feedback. This interaction helps potential customers see the business as reliable and responsive. Using real images of the business also adds authenticity, making customers more likely to trust what they see. Keep your information, like opening and closing hours and contact details updated, this ensures customers have accurate info to further building trust.

Accurate Information Management

Google Business Profile helps manage accurate information by allowing businesses to update details like operating hours, phone numbers, and special announcements. This ensures customers always have the latest information, reducing confusion and frustration. Verifying the street address is important for businesses with physical locations, making them more likely to appear in Google Maps searches.READ MORE..